Ford Otosan reveals record sales
Posted by meb at January 25th, 2008
Ford Otosan, a joint venture of Turkey’s Koç Holding and American Ford Motors Co., announced its sales volume stood at $6.2 billion in 2007, with total sales of 325,117 vehicles, at a press conference in Istanbul yesterday.
“Automobiles are a major export industry for Turkey,” said Michael Flewitt, Ford Otosan’s general manager. “Unit sales stood at 325,117 in 2007, and the overall domestic car market is expected to grow 10 percent this year with the sale of 680,000 units,” Flewitt said.
Ford Otosan produced 286,356 cars in Turkey in 2007, breaking a record, according to Flewitt. “Within the past four years, Ford Otosan kept its leading position in [passenger car] exports and production (in units),” he told journalists.
The export of 222,397 cars brought $3.4 billion in revenue. The total production of 286,356 commercial cars contributed to $6.2 billion of overall sales volume.
As the company increased its capacity according to rising demand, the main reason behind the success is “the intellectual accumulation and high standards of engineering and production,” Flewitt said. They had increased production capacity six times in six years, thus the company grew every year with new investments. “The latest capacity increase occurred in October 2007, increasing annual production 11 percent to 300,000 vehicles,” he said.
Although recent global turmoil reflected an uncertainty, Ford Otosan implemented a $110-million investment to increase its share in European and Turkish markets. Still, no negative impact is felt by the Turkish automotive industry at the moment, Flewitt said.
source: Turkish Daily News
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