Arçelik introduces sliced fridge with seven drawers
Posted by meb at March 27th, 2008
The only Turkish company rising in the world patent league, Arçelik, is now breaking new ground. With a new system called Divide&Cool (DAC) - Divisible Cooling Technology, Arçelik, the leading company of one of Turkey’s biggest conglomerates, Koç Holding, and the only Turkish company in the world patent league, has managed to operate with one compressor per fridge split into seven sections around a kitchen. Through this system, some kitchen drawers are turned into deep freezers.
“We developed this brand new product after three years of research and development work. It will win through built-in kitchen products,” Arçelik’s General Manager Aka Gündüz Özdemir.
Silent and economic:
Özdemir said the “divisible refrigerator” was the brainchild of Koç Holding’s creative team. Divide&Cool (DAC)’s VCC compressor is even quieter than three compressors together, he said, and it consumes 30 percent less power than a regular refrigerator compressor. “As every cooling section works separately, you lose minimum heat when opening the door of the fridge. As the compressor is placed outside the kitchen or even outside house, the climate and silence of the kitchen is preserved,” he said.
Freezer drawer:
Özdemir said the new technology consisted of separate sections of various sizes all feeding from one compressor. “The cooling sections are wired up to a single outside compressor and can be installed anywhere in the kitchen separately. This type of coolers can have as many as seven sections. A drawer can be a deep freezer, or a cupboard door can be cooler. All the sections are produced with no-frost cooling technology,” he said.
Wine cooler:
Arçelik, for the first time, produced a wine cooler as one of the sections of this new system. Özdemir said they were breaking new ground with the wine cooler and added: “The DAC has produced the one and only non-vibrating wine cooler of the world. The wine cooler with a ultraviolet-protected glass lid, an active carbon filter, a moisture filter and a rapid cooling quality provides the best conditions for wine keeping and in a way creates a personal wine cellar.”
Outside engine:
When asked if there are not other firms producing coolers that look like drawers, Özdemir said, “There were other firms that turned kitchen drawers into fridges. What is different with our product is that seven separate sections run on one single compressor. However, in previous systems each cooling unit had a compressor and it took up much space.”
Hopeful of the German market:
Özdemir said they were planning to shake hands with a couple of built-in kitchen companies and added, “In Europe, built-in kitchens are preferred the most in Germany. Therefore, we may sign an exclusivity contract with a company in Germany. The United Kingdom seems to be the second country in built-in kitchens. Italy and France follow.” Özdemir said anyone willing to but this new product should contact built-in kitchen designers or Arçelik dealers.
Sections located in 24 square meters:
When asked if it is possible to have one or two of the seven cooling sections in other rooms instead of the kitchen, Arçelik’s research and development director, Cemil Ýlhan, said “the compressor can operate seven sections located within 24 square meters. So it is possible to have, for example, the wine cooler in another room as long as it stays within this 24-square meter field.”
Costs YTL 4,500 at least:
Arçelik’s General Manager Aka Gündüz Özdemir said the prices for ‘Divisible Cooling Technology’ products will range from YTL 4,500 to YTL 6,500, and added, “The price changes according to the preferred section combination options.”
Arçelik found in 280 million houses around the world:
Koç Holding’s durable consumption group president and Arçelik’s general manager, Aka Gündüz Özdemir, said compared to last year Arçelik’s international sales has grown 10 percent in the last two months, and added, “This is a very satisfactory growth. We can hope even more growth for the rest of the year.” Özdemir said 280 million households in more than 100 countries used Arçelik.
Patent for 20 years:
Arçelik bought the patent rights for their first Divisible Cooling Technology (DAC) in the world for a total of 20 years to prevent its competitors from copying the products.
Source: Turkish Daily News
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