Posted by meb at April 22nd, 2008

Chinese automaker Chery entered the Turkish market in Februrary with two models, Alia and Tiggo. The prices are far from cheap, ranging from YTL 19,900-34,990 ($15,225-26,270).

The distributor in Turkey for Chery is Mermerler Automotive, owned by Automotive Distributors Association (ODD) Chairman Yüksel Mermerler. Mermerler said not importing the cheap models was a preference for the Turkish market. “Nobody in Turkey will like to own a cheap but unsafe and uncomfortable car,” he said. Importing to Turkey is an important step for Chinese automakers, which have had difficulties with the European Union, since Turkey is a member of the Customs Union. Chery is reportedly planning investment in Turkey in order to export cars to Europe.
source: Turkish Daily News

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