230,000 cellphone subscribers switch in first 20 days
Posted by meb at December 1st, 2008
In the first 20 days following the introduction of a number portability system, 230,000 cell phone subscribers switched to a new operator.
Turkcell, the leading GSM operator in Turkey, got the biggest piece of the pie, with 70 percent of those who chose to make the jump shifting to Turkcell. Unlike the general trend in the world, Turkish subscribers chose to switch to a dominant operator rather than to smaller GSM operators. Transportation Minister Binali Yıldırım called this interesting, saying that Turkcell’s service must be very attractive to subscribers.
Turkey’s three GSM operators, Avea, Vodafone and Turkcell, have accelerated efforts to attract more subscribers. First, a series of commercials stimulated cutthroat competition for attracting new customers via number portability. The strong response is now leading the companies to introduce new offers, expected to provide the most attractive packages. Vodafone currently allows its subscribers to pay YTL 1 per day and make unlimited phone calls during those 24 hours. A recently introduced Turkcell offer allows for free calls for two days a week. Avea gives discounts to corporate, billed and student lines.
Introduced on Nov. 10, the long-awaited number portability system saw 37,000 applications, attracted by enticing commercials, on the very first day.
source: Today’s Zaman
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