Vodafone to invest TL 1.3 billion in Turkey
Posted by meb at March 4th, 2009
Vodafone Turkey CEO Serpil Timuray has said they expect to invest around TL 1.3 billion in 2009, in line with its decision to refrain from slowing investment in Turkey because of the ongoing global financial crisis.
Speaking at a press conference held Tuesday, Timuray said Vodafone aims to continue on its steady growth trajectory, and they see 2009 as a turning point for the company’s success. “Vodafone is known as the number one GSM operator in the world, serving 290,000 subscribers in 67 countries, and the company has direct investments in 27 countries,” she said, noting that they expect to increase the number of Vodafone stores in Turkey to 900 in 2009 and engage 500 new employees. She also said they have plans to open a call center in eastern Anatolia. Timuray said they were not in favor of “destructive” price policies that would threaten the atmosphere of healthy and fair competition in the market.
With regard to the number portability process enabling subscribers to shift to other operators without changing their phone numbers, Timuray said Vodafone had lost 600,000 customers and gained only 200,000 new subscribers in the final quarter of 2008. Asked whether the company had lost ground in the Turkish market, she said Vodafone was determined to maintain its business growth in Turkey, emphasizing that Vodafone is relatively new to Turkish consumers, just recently entering in the established marketplace.
source: Today’s Zaman
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