Turkish mobile phone market keeps contracting
Posted by meb at October 19th, 2009
The number of mobile phones sold in the first half of this year was down 8 percent over the same period of the previous year, thanks largely to an increased propensity for saving amid a global economic crisis, despite promotions offered by mobile operators, a recent survey has shown.
The Turkey division of the international research company GfK found in a market survey that nearly 450,000 less mobile phones were sold in the first six months of the year. In the January-June period of 2008, Turks purchased 5.46 million devices, whereas they bought slightly more than 5 million phones in the same period of this year.
The rate of decline was much more drastic in terms of turnover, however. The total earnings of mobile phone sellers amounted to 557 million euros, a 30 percent fall. According to the study, more models were introduced in the first six months of this year thanks to the entrance of new players into the Turkish market, especially from China. Companies vying to increase their share in the domestic market put forward 765 different models in the first six months of last year. However, this amount climbed to 1,119 in the same period of 2009.
Prices also saw a decline. Last year, the average price of mobile phones was 145 euros, a figure that has since dropped, retreating to 110 euros this year, but this improvement in price failed to significantly boost sales.
source: Today’s Zaman
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