Posted by meb at November 21st, 2008
Turkey is taking bold action to increase its $400 million share in the health tourism sector, currently standing at $120 billion.
Considering that mainstream tourism options need to be diversified in Turkey, sector representatives are seeking to make sure that visitors choose Turkey not only for its sand and sun, but also for its enticing health offers. To this end, 23 institutions will jointly hold Turkey’s first health tourism fair in Antalya, from Feb. 26-March 1, 2009.
The primary goal of the ANFAŞ (Antalya Exhibition Center Company) Hetex Health Tourism Fair, where specialized institutions from 105 countries will be invited, is to increase Turkey’s share in the field to $1 billion. Meanwhile, Turkish companies view Europe, as well as the US, as an important market for health tourism considering that 46 million people are not covered by insurance in the US. Health tourism offers include eye and dental examinations and plastic surgery. (more…)