Furniture firm eyes Dubai
Posted by meb at November 17th, 2008
İstikbal, a global Turkish brand in home furnishing, has opened two stores in Dubai, the most populous city of the United Arab Emirates.
Furniture firm eyes Dubai For advertising in Dubai, Boydak Group’s subsidiary İstikbal has enlisted Bülent İnal to play a reporter in their commercials. İnal is known for his role in the Turkish series “Ihlamurlar Altında” (Under the Lime Tree) and has built a significant fan base in the Arabic world.
It is the first time the firm has worked with a star abroad, said Boydak Holding Chairman Bekir Boydak. “We were obliged to enter these markets strongly. A popular actor will be influential in this respect. New films are on the agenda.” (more…)